How Spotify's Ad-Supported Model and…

Spotify is the largest music streaming platform according to Counterpoint Research with over 394 million subscriptions in 2020. While the platform is immensely popular, it's been known to pay out very low royalties to artists, sometimes a tenth of a cent for every stream of a song. For popular artists with billions of streams, that can mean substantial income, but for many others it can mean pennies in annual income that some accuse of undermining the music industry as a whole.

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